John Villari - Freelancer
- Location United States
- Local time Unknown
- Experience Not specified
Over the past few years I have served as Creative Director/Brand Manager for the acclaimed Australian photographer Peter Lik. Before that, I had been a designer for MGM, Newegg.com and Bank of America. My education entails a BFA in Graphic Design from California State University, Fullerton, and I have also received training from Art Center College of Design and UNLV. Some of my logo work was featured in the book “Logos: From North to South America.
About a year or so ago I was also selected as a 2012 “40 Under 40” honoree by Vegas Inc., a Las Vegas based business publication. The award recognizes outstanding local professionals based on criteria including professional achievement, innovation, leadership and community involvement.
My work as XYIENCE's Brand architect since 2007, including its packaging, online presence and branded training video series featuring XYIENCE’s team of professional mixed martial arts (MMA) athletes helped to solidify this my nomination and grab this award.
Under my creative direction, in 2011 XYIENCE launched its first limited edition collector can series. The first in the series, Xenergy Xtreme Fruit Punch featuring UFC welterweight and XYIENCE team athlete Dan Hardy, was named 2011 Best New Carbonated Beverage by CS News, a beverage industry trade publication. In 2009, I was monumental in directing the brand’s package redesign, including the launch of its wildly successful Xenergy Xtreme collection. The can’s slick design proved its power at on retail floors with strong sell-through numbers.
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