Sandra O'Boyle - Freelancer
IT Telecom B2B Content Marketer, Writer, Analyst
- Location Amsterdam, Netherlands
- Local time Unknown
- Experience Not specified
Subject Matter Expert on enterprise telecom and ICT - cloud, mobility, intelligent networks, analytics (IoT and CEM)
Experienced Analyst and Recent practical experience in Integrated Marketing Role for software vendor.
This involves writing, producing and marketing high quality content that resonates with decision makers. Also involves creating high quality collateral for sales and partner marketing programs.
"One thing I have discovered is that there's a real shortage of marketing people who can write something more meaningful than a product plug. That's why agencies are thriving right now -- companies need content but can't always do it in house. The problem with agencies is that most of their writers don't know technology, so you end up with a well-written piece that is vanilla at best. That puts me in a really good place. I've got both the writing skills and familiarity with technology."
Sandra O'Boyle's Skills
- B2B marketing
- competitor analysis
- web content
- product marketing
- sales collateral
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