Nathalie Arbel

Nathalie Arbel - Freelancer

Product Marketer, tech

  • Location San Francisco, United States
  • Local time Unknown
  • Experience Not specified

I'm a marketer based in San Francisco, CA, originally from the Silicon Valley.

During my time as a product marketing manager at Google, I spent several years at YouTube as a product marketing manager, specializing in iOS and Android app launches. I produced consumer marketing campaigns for newly launched YouTube apps, worked with Apple, Nintendo, Xbox, and Motorola, and became a cell phone geek.

While at YouTube, I ran the YouTube for Good initiative to empower nonprofits on YouTube, working with nonprofit executives from Guidestar, Council of Nonprofits, and Bloomberg Philanthropies.

Previously, I was at Google Local creating direct response marketing campaigns that targeted SMB's and launched brand-new products like Adwords Express.

I specialize in mobile apps, video storyboarding, consumer research (both qual and quant), and launching new products by creating the brand from scratch.

For a sample of my creative work, check out the YouTube Capture video below, which I produced for the app's global launch with Teak Digital.

Links

Nathalie Arbel's Skills

  • iOS and Android apps
  • Gaming/smartTV apps
  • Case Studies
  • Qual/Quant Research
  • Product Marketing
  • Video Storyboarding

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