Nathalie Arbel - Freelancer
Product Marketer, tech
- Location San Francisco, United States
- Local time Unknown
- Experience Not specified
I'm a marketer based in San Francisco, CA, originally from the Silicon Valley.
During my time as a product marketing manager at Google, I spent several years at YouTube as a product marketing manager, specializing in iOS and Android app launches. I produced consumer marketing campaigns for newly launched YouTube apps, worked with Apple, Nintendo, Xbox, and Motorola, and became a cell phone geek.
While at YouTube, I ran the YouTube for Good initiative to empower nonprofits on YouTube, working with nonprofit executives from Guidestar, Council of Nonprofits, and Bloomberg Philanthropies.
Previously, I was at Google Local creating direct response marketing campaigns that targeted SMB's and launched brand-new products like Adwords Express.
I specialize in mobile apps, video storyboarding, consumer research (both qual and quant), and launching new products by creating the brand from scratch.
For a sample of my creative work, check out the YouTube Capture video below, which I produced for the app's global launch with Teak Digital.
Nathalie Arbel's Skills
- iOS and Android apps
- Gaming/smartTV apps
- Case Studies
- Qual/Quant Research
- Product Marketing
- Video Storyboarding
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