Lisa Merriam - Freelancer
Copy Writing for Print, Digital and Broadcast
- Location New York, United States
- Local time Unknown
- Experience Not specified
Lisa Merriam is a copy writer and brand consultant who has made a career of helping companies build and manage brands. Her expertise includes brand strategy, brand naming, brand identity, brand launch, copy writing and video production. She has written for publications such as American Bank Marketing, Apparel Magazine, China Business News, Sporting Goods Business and others.Clients include multinationals like ExxonMobil (post merger strategy and product positioning, naming, design), Johnson & Johnson (positioning and design for 2008 Beijing Olympic Games), and ADP (researching the small business market and repositioning and describing products for that target), but also small firms like Chicago Induction (repositioning company and rewriting all marketing materials including brochures, sales letters, web site), Edison Group (rewriting market analyses and product reviews), ITG (positioning, messaging framework, rewriting brochures, websites, advertising, press releases, and other marketing materials as needed), and dozens of start-ups.Prior to becoming an independent consultant, Ms. Merriam was Director in the Brand Strategy practice of McCann-Erickson’s FutureBrand consultancy. She worked with clients as diverse as McGraw-Hill, D&B, UPS, and Exxon Mobil. Prior to that Marketing Director at E Ink Corporation, an MIT start-up and was Vice President of Marketing for CENUS Corporation, and Internet technology firm spun out of the University of California. She began her career selling advertising space and syndicated data at Downey Communications, a family-owned company.
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