Margaret Inga Wiatrowski - Freelancer
Creative Director, Concept Designer
- Location New York, United States
- Local time 07:52 AM
- Experience 10 years
I have been working independently for several years as a hands-on Designer and Creative Director, collaborating on projects directly with both clients and agency creative teams for a wide variety of integrated, cross-channel brand projects, spanning visual and verbal identity, web, print, packaging, and environment, from ideation through the development of final production-ready files.
While my clients have spanned a range of business sectors that include nonprofits, media companies, financial/professional services, B2B, and luxury brands, much of my experience has been with working with upscale real estate and hospitality. Here, my role has typically involved 360° branding, starting with concept development at the initial presentation level, and following through with strategy planning, on-site property and neighborhood photography, illustration and design for collateral including maps and floor plans, wayfinding, signage, environmental graphics, digital displays, and the creation of original artwork for use throughout the branding and marketing effort. In many cases, I was also responsible for property naming, positioning, initial messaging and copy development.
With experience developing brand programs for both large corporate clients as well as small boutique companies, my work has helped both local and international clients create on-strategy brand narratives, giving each one a recognizable voice that is capable of functioning persuasively across a wide variety of media.
Select samples of design work may be viewed via my online portfolio at www.obscureforces.com.
Margaret Inga Wiatrowski's Skills
- Branding & design
- Brand strategy
- Brand Styleguides
- Identity & Logo
- Concept Ideation
- Microsoft Office
- Web Design
- UX/UI Design
- Interactive displays
- Sales Gallery Design
- Branded Environments
- Signage Design
- Wayfinding Design
- Exhibit Design
- Verbal Identity
- Creative Director
- Art Director
Margaret Inga Wiatrowski's Portfolio
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