John Urban - Freelancer

• 25+ years working as Creative Director/Senior Art Director
on regional and national accounts such as: Rich Products / Cutco / Unifrax / M&T Mortgage Company / Volvo / Delaware North Companies / Sallie Mae / Mott’s / Ciminelli Real Estate Corporation / Niagara Falls Memorial Medical Foundation / Byrons BBQ / New Era Cap Company / The Buffalo Bisons
Welch’s / Ivoclar Vivadent / United Way of WNY / Dunlop Tire Corporation
• Have the ability to take designed elements all the way through to end of production. Extensive experience in print management and working with printing vendors.
• Understand the difference between art and design, and the need for designed elements to move product off a shelf.
• Superior Client Skills
- Extensive experience preparing and delivering presentations.
- Clear understanding of the importance of managing client expectations.
- Experienced at developing and managing creative budgets.
• From a designer and graphic artist’s perspective, my work crosses a variety of platforms:
advertising, direct response, catalogs, annual reports, branding, logo and identity development, trade shows, packaging.
Well versed in Adobe Illustrator, Photoshop, InDesign, Quark Express